MKTG371 Midterm

Ch 2 The New Dynamics of Retail Giants

This episode breaks down the defining traits of retailers, from Walmart's broad selection to Costco’s low-SKU strategy, and examines types of retailers like Aldi and Home Depot. We also discuss the challenges faced by department stores like Macy’s and the rise of trends such as McDonald’s franchising model and Dollar Tree’s extreme-value approach. Learn how retailers are adapting to a dynamic and competitive market.