MKTG371 Midterm

Ch 2 The New Dynamics of Retail Giants

This episode breaks down the defining traits of retailers, from Walmart's broad selection to Costco’s low-SKU strategy, and examines types of retailers like Aldi and Home Depot. We also discuss the challenges faced by department stores like Macy’s and the rise of trends such as McDonald’s franchising model and Dollar Tree’s extreme-value approach. Learn how retailers are adapting to a dynamic and competitive market.

Ch 1 The Future of Global Retail

This episode navigates the evolution of global retail, contrasting regional systems like the U.S.’s large-scale operations with India’s independent retailers and China's e-commerce growth. We explore the market-shaping strategies of Walmart, Amazon, and Costco, alongside the transformative impacts of CSR and the COVID-19 pandemic on the retail sector. Discover the innovations and challenges shaping retail today.